Emma Willis unveils cryptic new tattoo after celebrating 50th birthday


The former Big Brother presenter showed off her new creation on Instagram


Image© Mike Marsland/WireImage
5 days ago
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The coolest British presenter on television, Emma Willis, has just unveiled her brand new tattoo.

The former Big Brother presenter, 50, has joined many like-minded celebrities and opted for an on-trend fine-line creation which contained a cryptic message. 

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Showing off the masterpiece on her tattooist, Adam Claridge's official Instagram account, the mother-of-four showed off the calligraphy-style wording on her ribs. It reads: "Frog upon a lake."  Emma's new ink comes after she marked her 50th birthday with an epic £25K bash.

While this appears to be Emma's first visible inking, her boyband husband, Matt Willis, has a penchant for tattoos; the former Busted star even has one of his beautiful wife, whom he married in 2008. 

The great unveiling 

Matt showed off the creation when he got it in 2024 and revealed that the artwork covers his entire calf.

The tattoo shows a full-body shot of Emma, with her trademark dark hair swept to the side. The former model wore a low-cut dress, inked onto a black background.

A photo of a tattoo of a woman
Matt unveiled the creation in 2024

Of his huge tattoo, Matt said: "Happy Anniversary @emmawillisofficial… I love you more than ever. 16 years and it keeps getting better. Thanks @tomftattoo for your amazing work and fitting me in just in time for today."

Matt's caption suggests his decision was a last-minute one, and his tattoo artist shared his work too, writing: "Had the pleasure today of tattooing @mattjwillis. Thanks again for the trust and for sitting so well."

Family tatts

Unlike his wife, Matt's body is full of tattoos, many of which are dedicated to his family. 

Emma and Matt Willis on a boat
Matt has many tattoos dedicated to his family

When their third daughter, Trixie, joined the family, Matt had a tattoo of a Twix bar, reading Trix, added to his collection.

Their second child, Ace, is honoured amongst Matt's body art, with a huge A above a heart tattooed onto his chest. Their oldest daughter, Isabelle, who they call Wizz, is represented by a giant pop art-style inking on Matt's torso, with the word 'Wizz' among the bright red and yellow ink.

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