Back in February, Jay-Z and Beyoncé's son Sir Carter was notably absent from the Super Bowl, marking the third consecutive year his twin, Rumi Carter, attended without him. While Rumi has begun to step into the spotlight, her brother has largely remained out of the public eye.
The couple's eldest child, Blue Ivy, has made regular red carpet appearances with her mom and dad - not to mention featuring in their songs and performing with Beyoncé on stage. The rising star has been taking part in the hitmaker's tours since 2023 and has taken on a larger performing role in the Cowboy Carter tour compared to the Renaissance tour.
While Beyoncé and Jay-Z rarely talk about their children in order to protect their privacy, Sir's grandmother has given several insights into his personality in the past, revealing that he's very different from his sisters who enjoy the limelight, and therefore prefers to stay out of it.
Sir Carter
When they were just one, Tina Knowles gave an incredible insight into their characters, and it doesn't sound as if it's changed much today either! "The girl is just going to rule the world, and the boy is kind of laid back and chills like the dad," she said.
The doting grandmother added that Blue Ivy was the "second Queen B".
In 2024, Tina told E! News: "Sir is very quiet," noting that he gravitates more towards numbers than fashion. "He does all of the numbers stuff, so he's not into fashion as much," she explained, but quickly added that Sir is "very, very smart," hinting at the diverse talents the twins possess.
She added of Sir's sister: "Rumi is amazing – an amazing artist, painter, and creator." Reflecting on both the twins' creativity, Tina mused, "How could they be anything else growing up in that environment?"
The businesswoman emphasized that their family life is steeped in discussions about creativity and fashion, nurturing their innate talents from a very young age.
Rising stars
However, Beyoncé was not always keen on her daughters entering the spotlight. In an interview with ELLE UK, Tina revealed how her granddaughter, Rumi, got permission to join the tour. "Rumi, for the last tour, just every day, said, "I want to go out there. I want to,'" she shared.
"She wanted to experience it, too. And so Beyoncé is allowing her to do it this time. And I’m really happy about it, because she has fun out there. She gets to be a kid, and when she gets offstage, she’s right back to being Rumi, the little kid, you know, the little seven-year-old, adorable."
Tina also explained that her granddaughters "love the stage" because "they’ve grown up around it." However, despite their fame at such a young age, Tina shared that "their mother keeps their lives normal. And they are just normal kids".
Normality
One thing that Beyoncé and Jay-Z are keen to ensure for all their children is a sense of normality.
Talking to GQ, Beyoncé explained: "One thing I've worked extremely hard on is making sure my kids can have as much normalcy and privacy as possible, ensuring my personal life isn't turned into a brand. It's very easy for celebrities to turn our lives into performance art. I have made an extreme effort to stay true to my boundaries and protect myself and my family. No amount of money is worth my peace."









