Dianne Buswell and Joe Sugg address confusion over newborn baby son's name


Strictly Come Dancing couple Dianne Buswell and Joe Sugg welcomed their baby boy this week, and the couple were quick to address confusion over their tot's name


Dianne Buswell in a halterneck dress and Joe Sugg in a black tuxedo© Alan Chapman/Dave Benett/Getty I
Matthew Moore
Matthew MooreSenior Evening Writer
March 19, 2026
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Dianne Buswell and Joe Sugg melted hearts on Wednesday evening when they confirmed the arrival of their baby boy, Bowden. In the run-up to his birth, the couple had shared that their newborn would have a unique name, and they've now addressed confusion over the pronunciation.

Taking to Instagram, Joe shared the sweetest photo of their baby boy, with the new parents' hands seen over the tot.

"Bowden Sugg," the YouTube star said on Instagram Stories, adding: "Pronounced Bow like How not Bow like Row… hopefully that makes sense." The new dad shared a crying with laughter emoji on the post, and Dianne was quick to repost the message.

The couple confirmed on Wednesday that they had welcomed a baby boy, revealing that he had been born on Monday 16 March. Sharing the news, the pair posted three adorable photos of their new son.

The first featured Bowden swaddled up in a blanket, while other snaps saw Dianne cuddled up with the newborn and Joe carrying their little tot home. In a joint caption, the pair said: "Never felt a love like it. Baby Bowden Mark Richard Sugg. 16/03/26."

The baby's middle name pays a sweet tribute to Dianne's father, Mark, who also has the same moniker.

A baby sleeping in a blue knit hat and blanket© Instagram
Baby Bowden was born on 16 March

Dianne's colleagues were quick to congratulate the parents on their arrival, with Janette Manrara posting: "The best news!!! Congratulations my gorgeous girl. So happy for you and @joe_sugg. The most beautiful moments in life are to come."

Claudia Winkleman, who has now stepped away from the show, added: "He's amazing. Sending so much love to the three of you," while Nikita Kuzmin said: "Congratulations that's so so amazing, that's the best and most special thing in the world, love love love to you!!!"

Dianne's pregnancy journey

Dianne and Joe revealed they were expecting their first child last September alongside a clip that was set to the tune of Elton John's classic, Tiny Dancer. In the video, the couple were seen painting a picture of themselves alongside a stick-figure child.

WATCH: See the sweet way Dianne Buswell and Joe Sugg announced their pregnancy

As her due date neared, the pro dancer shared several photographs of her baby bump and reflected upon her pregnancy. She mused: "So in awe of what my body has been able to do during pregnancy I always thought I would struggle mentally with the changes to my body but actually it's made me appreciate it more than ever before. Can't wait to meet you darling boy."

The star made history when she became the first pregnant dancer on Strictly, partnering with Neighbours legend Stefan Dennis. Although Dianne continued to dance beautifully, she became the target of trolls, although she was always ready to dismiss them with empowering comments.

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