The SS26 fashion campaigns you need to know about

Now that London Fashion Week AW26 has drawn to a spectacular close courtesy of Daniel Lee's Burberry, we look towards the new season ahead. This time of year brings about a swathe of new, cutting-edge campaigns to inhale, ranging from celebrity-centred designer offerings to heritage jewellery house imagery. 

Despite 2026 still being in its infancy, the style set has already been treated to several awe-inspiring campaigns. Dua Lipa for Bvlgari, Suki Waterhouse for Michael Kors and Dree Hemingway for Gérard Darel to name a modest few.

With spring ushering a new mood of fresh lightness, we take a look at the stellar campaigns to know for 2026. Cue the colour, texture and unadulterated fun and discover the SS26 campaigns to have on your radar below.

The Biggest AW26 Fashion Campaigns:

Dior

© Dior

© Dior

Starring the ethereal Mia Goth, Dior's new campaign, titled 'The Rose des Vents,' taps into the timeless elegance conveyed by Victoire de Castellane through the brand's latest exquisite collection. Lensed by Alasdair McLellan, the Hollywood actress is shot within a lavish setting inspired by 18th century France. A muse-see for fashionable francophiles. 

Bvlgari

© Bvlgari

For SS26, Bvlgari announced the appointment of singer Dua Lipa as a new brand ambassador. The pared-back but ultra-luxe offering showcased the star in a myraid of beautiful jewels while sporting minimalist monochrome looks. “It is incredibly special to work alongside an iconic brand like Bvlgari, and I’m thrilled to be part of a house that embodies confidence, creativity, and modern femininity," Dua said of the partnership. "Their pieces always add the perfect finishing touch, transforming a look into a real moment.”

Michael Kors

© Michael Kors

© Michael Kors

Photographed by Lachlan Bailey and starring longtime house muse Suki Waterhouse alongside the brand’s newest ambassador Danny Ramirez, Michael Kors' SS26 campaign whisks viewers away to the sun-soaked shores of Saint Tropez. “Stunning natural beauty, rustic charm, effortless glamour - Saint Tropez has it all,” says designer Michael Kors. “It’s the perfect backdrop for our Spring campaign, which is all about relaxed sophistication."

Kurt Geiger

© Kurt Geiger

© Kurt Geiger

Join Kurt Geiger on the beach this season courtesy of the brand's utterly dream new campaign titled 'Under The Sun.' Expect candy cane hues, joyous prints and flirtatious textures spanning fabulous fringing to nostalgic jelly shoes. “For Spring Summer 26, we wanted to bottle that feeling of summer, the warmth, the optimism, the freedom of long days under the sun," says Rebecca Farrar-Hockley, Chief Creative Officer of Kurt Geiger. "It’s about dressing with ease and confidence, for moments that feel carefree and unapologetically joyful.”

Jimmy Choo

© Jimmy Choo

© JImmy Choo

Introducing Jimmy Choo's latest women's campaign 'Les Fleurs.' A sartorial marriage of fantasy, natural beauty and brutalist architecture, the campaign is an ode to surreal style. Shot by Quentin deBriey, the campaign positions model Kiki Willems against the brutalist walls of the Barbican. “The campaign perfectly captures my intention for the Spring collection, exploring what it means to be feminine today," says creative director Sandra Choi. "The idea of contrasting lightness with bold, beauty with strength always underlines how I love to present our brand. The visual language we have created for this campaign delivers exactly that.”

Roger Vivier

© Roger Vivier

© Roger Vivier

Roger Vivier has unveiled its latest campaign which centres on the Belle Vivier silhouette, celebrating the 60th anniversary of one of the Maison’s most iconic shoe creations. Led by French actress Marie Colomb, alongside Iman Perez and Yasmine Fraioli, the Rococo-esque campaign paints a playful image of modern femininity, featuring timely florals, intricate beaded detailing and springtime hues of pink and green.

Tod's

© Tod's

© Tod's

Set along the iconic Amalfi Coast, Tod's SS26 campaign honours the easy-breezy elegance of Italian summers. Lensed by British photographer Alasdair McLellan, under the creative direction of Kevin Tekinel and Charles Levai, the series of images spotlight iconic pieces including the Tod’s Gommino loafer, the T Timeless Bag, the Tod’s Pashmy Jacket and the Red Dot sneaker.

Canada Goose

© Canada Goose

© Canada Goose

For SS26, Canada Goose sheds its iconic winter layers in favour of a more lightweight, energetic palette. Spotlighting creative director Haider Ackermann’s penchant for bold hues, refined proportion and modern texture, the campaign, shot by photographer Ari Marcopoulos, offers a range of easy-wear staples for spring. 

Etro

© Etro

© Etro

Shot by Dario Catellani, Etro's SS26 campaign turns up the volume on springtime maximalism. Creative Director Marco De Vincenzo and designer David Curtis-Ring put their heads together to creative a visual celebration of the brand's iconic prints, set amidst a foliage-clad setting that radiates organic elegance and vibrant sophistication. 

Tiffany & Co.

© Tiffany & Co.

© Tiffany & Co.

Tiffany & Co. has unveiled a striking new campaign spotlighting its HardWear by Tiffany collection - and it’s led by none other than house ambassador and Wuthering Heights star Alison Oliver. Titled 'Learning Lines,' the cinematic short is directed by UK duo Max and Joe Weiland, and explores inner strength as an act of love - a powerful message that mirrors the bold, sculptural spirit of the HardWear collection itself.

DKNY

© DKNY

© DKNY

Hailey Bieber returns as the global face of DKNY for the brand's SS26 offering, which takes inspiration from the disruptive art scene of downtown New York in the 60s sets the stage. “Hailey Bieber is one of the most influential style leaders today and a natural choice to continue representing DKNY globally," says Jeff Goldfarb, EVP of G-III Apparel Group. "What makes this partnership so successful is how her personal style aligns authentically with the brand. She embodies the energy of DKNY while making the clothes her own.”

Noon By Noor

© Noon by Noor

© Noon by Noor

Lensed by Stencer Saintelange, Noon By Noor's RE26 campaign is a sartorial sunburst. Fluid silhouettes, honied tones and safari uniforms culminate in a blissful resort collection. “We photographed the lookbook in Bahrain, inside a restored merchant’s house from the 1930s along the Pearling Path, a UNESCO World Heritage Site,” added Shaikha Haya Al Khalifa. “Urban concrete elements are integrated with preserved aged stone, adjacent to the historic souq. A space shaped by coexistence: past and present, a perfect reflection of the collection’s approach.”

UGG

© UGG

© UGG

UGG has unveiled its playful SS26 Golden Collection, reworking its signature pieces into warm-weather sandals and clogs. Fronted by supermodel Elsa Hosk and singer Rina Sawayama, the campaign traces the evolution of the Classic Boot into sunny-day silhouettes.