Wedding protocol can feel outdated, prompting many modern brides to shake up tradition. From walking solo down the aisle to saying "I do" barefoot on the beach, a growing number are ditching the white gown in favour of vibrant colour.
Historically, white symbolised purity and wealth, thanks to its rarity and expense, and Queen Victoria is credited with cementing the trend when she wore it in 1840. But before her reign, brides often opted for playful hues: red, pink, blue, and even black. Scandinavian women wore black with practicality in mind, while red remains a symbol of prosperity in India.
Pigmented gowns are sometimes linked to second marriages – a reaction against the ‘virginal’ ideal. But they're increasingly worn by first-time brides, too. Wallis Simpson wore her signature ‘Wallis Blue’ in 1937, Camilla Parker-Bowles chose icy silver and gold, while Emily Ratajkowski married in a mustard Zara suit. Mandy Moore glowed in pink tulle, and Avril Lavigne went full gothic in black lace - as did Sarah Jessica Parker. Ahead of her time as always, Elizabeth Taylor wore a yellow chiffon gown designed by Irene Sharaff for her wedding to Richard Burton.
© @emrataWhether you're driven by culture, personal style or simply want to stand out, colourful wedding looks are a statement worth making. Many aren't technically bridalwear – and that’s exactly the point. After all, don’t you want to shine bright on your wedding day?
Explore the best non-white wedding dresses below.
Non-white wedding dresses to shop for 2026:
Isabella Gown In Blossom
Victoria Beckham
Leave it to Victoria Beckham to create the dreamiest collection of sleek bridal-ready gowns. We love the timelessness of the designer's Isabella Gown, cut from fluid crepe satin in the palest shade of blossom to form a serene caped silhouette.
Mounia Gown
Taller Marmo
Radiate elegance in Taller Marmo's molten gold-inspired gown. A modest option for women of all ages, this luxury number features a fluid, floor-length silhouette, a cinched waist and a caped effect for maximum impact.
Azzurra Shoulder-Straps Woven Mini Dress
Huishan Zhang
Huishan Zhang will forever be our first port-of-call when suggesting gowns for brides wanting to stay clear of traditional white. From blush pink to emerald green, the brand is brimming with covetable choices - including this adorable mini number that's fit for a princess.
Plissé Silk-Georgette Gown
Marmar Halim
Channel Hollywood glamour with Marmar Halim's signature flowing silhouettes and refined fabrics. Complete with a strapless cut and scarf detailing, this baby blue gem exudes 1950s elegance with every step.
Alani Gown
Aje
The prettiest piece we ever did see, Aje's romantic blue gown oozes romantic femininity. A straight neckline, a fitted, ruched bodice and a gently puffed skirt culminate in the perfect Cinderella frock.
Manuela Dress
Violante Nessi
Violante Nessi’s Manuela Dress simply screams Carrie Bradshaw. Crafted from silk-blend mikado via a fully traceable supply chain, it features cape-inspired lapels, a column skirt, and gold-tone details. Made responsibly, it supports artisans and fair-trade practices.
Pink Crepe Crystal Trim Maxi Dress
Self-Portrait
If you're after a more structure piece to wear again, look to Self-Portrait. The brand's pink longline gown is primed for wedding days and racedays alike, cut to an ankle-length silhouette with feminine crystal detailing around the romantically scooped neckline and waistband for a cinching effect.
Nettie Gown
Jenny Packham
Glisten with 1920s-inspired glamour courtesy of Jenny Packham - the Princess of Wales' go-to gown designer. Dripping in resplendent crystal embellishments, this luxurious garment is a timeless yet whimsical wonder.
Bridal Solana Gown
Rebecca Vallance
With its column structure and metallic tone, Rebecca Vallance's golden gown oozes gilded Roman glamour. A luxurious piece designed for endless occasions, this decadent dress captivates with its refined allure and timeless elegance.
Camille Bustier Gown
Vivienne Westwood
Vivienne Westwood is a default choice for brides-to-be - so why not break the mould and opt for the brand's striking wine red bustier gown? Fitted with a waist-cinching corset and a cascading silky train, this opulent piece is a radiant choice steeped in sartorial rebellion.
Charles Dress
Bernadette
Revel in the perfect pink princess moment courtesy of Bernadette's Charles Gown - complete with a romantic rounded scoop neck and pale blush hue.
Amdra Maxi Dress
Omnes
Cut in a striking vintage yellow hue, Omnes' slinky, strapless gown is ideal for brides-to-be on a budget. Elegant and high octane wrapped up in one timeless silhouette.
Embellished Georgette Midi Dress
Erdem
A mesmerising blend of sparkle and romance - this lace‑trimmed, sequinned georgette midi radiates couture elegance, 1920s silhouette and effortless glamour, destined to be a bride's standout moment.
Iridescent Mink Frill Halter-Neck Maxi Dress
Topshop
Think mink with Topshop. The brand's slinky, ruffle-trimmed halterneck is ideal for those wanting a dress to rewear for years to come.
Tatiana Gown
Markarian
A poetic vision in blue - Markarian's Tatiana floral gown unfurls in a sweeping floor‑length silhouette, adorned with delicate blossoms and cinched with a corseted waist, marrying timeless romance with fairytale glamour.
How we chose:
- Style: We've selected an array of non-white gowns for the modern bride - ranging from modest numbers to feminine floral frocks.
- Price: We've prioritised luxury pieces with luxury price tags to ensure you truly shine on your wedding day.
HELLO!'s selection is editorial and independently chosen – we only feature items our editors love and approve of. Best Quality Designer Handbag may collect a share of sales or other compensation from the links on this page. To find out more visit our FAQ page.
