Amazon Prime Day 2026

The annual Prime event spans over two days, so prepare for deals-a-plenty. Shoppers can expect huge discounts on TVs, laptops, fans, air fryers, garden furniture and Apple products. There's even savings on Amazon's own products such as the Kindle and the Echo Dot. HELLO's team of expert shoppers will be guiding you on the best choices, sharing top deals and reviews.

Last Updated On | 12 Mar 2026

EPIC DISCOUNTS

15 expert-approved deals in the Amazon Spring sale - you can save up to 60%

I’m an Amazon professional shopper and these are the best discounts to shop right now during the Amazon Spring Sale. From beauty to home gadgets and even more...

Best air fryers with top reviews: From Ninja to Cosori

We’ve found the best air fryers online that have top reviews, including Jamie Oliver's go-to: tried and tested by shoppers - and us!

Holly Willoughby swears by this £6 mascara for super long lashes - and it's just dropped in the Black Friday sale

Holly Willoughby has the most amazing eyelashes and her secret is NYX's top-rated and bestselling Worth The Hype mascara

Mrs Hinch's trusted vacuum is discounted for Black Friday - hurry

There are massive discounts right now on Shark’s premium vacuums, including the one loved by cleaning guru Mrs Hinch - here’s what you need to know

This Mrs Hinch-approved Ninja air fryer has over £40 off - but you'll need to hurry

This is your time to buy an air fryer on sale, as a celeb-fave just dropped in the sale. Plus, Mrs Hinch’s top tips on how best to clean your air fryer…

8 mattresses for back pain that are worth every penny

From the best on sale to luxury buys plus Amazon Prime deals- if you're wondering which mattress is good for back pain, we’re here to help with the best

Princess Kate's hairstylist loves this Dyson hair dryer – and it's been reduced big time on Amazon

The royal-approved Dyson Supersonic Hair Dryer is now at an unmissable price on Amazon

The trending celebrity-loved Amazon Prime Day Deals to shop now

The Best Quality Designer Handbag Shopping Team searched the Amazon Prime Day deals for all the products the celebrities use and love....

All the non-sexy - but useful - stuff I'm shopping in the Amazon Prime sale

All the mundane stuff we've saved on during Amazon Prime - it isn't exciting, but it sure is practical to save some cash and stock up on those boring bits

Molly-Mae Hague's 'plumping' skin serum she describes as a 'game changer' has 61% off

Molly-Mae's secret to plumped skin is in the Amazon Prime sale right now - and it's so cheap right now

I'm a fashion editor and these are the Prime Day clothing deals you don't want to miss

Amazon Prime Day fashion & clothing deals expertly chosen...

16 Prime Day deals you can find on Amazon, chosen by someone who shops for a living

Amazon's Prime Big Deals Days is 7- 8 October - here's our shopping editor-approved buys for the two-day shopping extravaganza...

TikTok's trending Maybelline mascara just dropped by 51% in the Amazon Prime sale

The TikTok famous mascara by Maybelline is so affordable and it's now in the Amazon Prime Big Deals Days - so it's time to take the leap and give it a try...