Jenna Bush Hager takes dramatic fall in heels live on Today during chaotic segment gone wrong


The TV star took a hard fall on the studio high chair right after she dropped a heavy cake onto the ground and slipped on the frosting


Image© Getty Images
Nova M Bajamonti
Nova M BajamontiNews and Features Writer
April 1, 2026
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Jenna Bush Hager took a dramatic tumble during the Today show on April 1.

The TV star was told by correspondent Arianna Davis that the team has a $20,000 dollar cake to show that is "all the rage right now on the internet." 

Guest co-host Willie Geist was in disbelief at the cake's price and rarity and commented: "What are you talking about?" Arianna added: "They only make one of these every single day," as Willie watched a producer bring the cake to Jenna.

Before Jenna took the plate with the cake she asked: "Is it really heavy?" As soon as she grabbed it, the whole cake fell over, while she yelled "oh my."

Next, Jenna slipped on the cake frosting with her open-toe heels and slammed onto the studio's high-chair. 

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Willie reacts

In just a matter of seconds, Willie embraced Jenna and said: "April Fools' everybody."

The guest co-host congratulated her by saying: "Good job," but Jenna interjected: "You knew it all along?" Willie confirmed: "That was great acting...Only after you went down."

Jenna expressed: "I did get it all over my shoes," as Willie inquired: "Are you OK?" Jenna responded: "I really committed…The fall was real," as Arianna confirmed: "Yeah, that fall was bad." The TV star confessed: "But we tried to trick Willie."

Jenna Bush Hager on NBC's "Today with Jenna & Sheinelle" on March 4, 2026© NBC
Jenna fell live on air

Willie revealed: "I was like, 'You know, it's a crazy world out there. Someone's going to buy that for their wedding. Maybe it's real.' I didn't know why they'd send us one for free."

Willie requested to see the fall "one more time," as the duo laughed together while he screamed: "Oh, she went down."

Arianna commented: "Give this woman an Emmy right now for that," and Jenna responded: "Thank you Arianna, you're a good sport."

She showed off her beige open-toe heels covered in cake frosting, as Arianna laughed along. 

Willie Geist made a rare appearance as a substitute host© NBC
Willie revealed he knew it was a joke

Fans react

The Today show captioned the clip: "The cake was fake, the fall was real and JBH is OK! April Fools' Willie."

Arianna commented: "Y'all, my shocked reaction was real because Jenna was NOT supposed to fall like that."

Fans flocked to the comment section. One person wrote: "I know the fall wasn't planned, but oh my gosh, did you make us laugh this morning!!! This video is an instant classic."

Jenna Bush Hager looked fantastic in a figure-hugging statement peach dress © Getty Images
Jenna doesn't take herself too seriously

A second follower added: "I knew it was fake and then I knew something didn't go as planned." Another fan continued: "I was shocked and then laughing – sorry Jenna!! I'm glad you're not OK and that it was not a $20K cake."

One person commented: "Hoisted by your own April Fool's prank." Another follower wrote: "Just watched this in horror not realizing it was a joke! My heart dropped!"

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