Bella Hadid stuns in naked dress as she announces major news


Bella Hadid's fragrance line, Ôrəbella, has introduced new hair and body perfumes that are enriched with essential oils and botanical waters – see campaign outfit


Bella Hadid in ivory dress attends the 2026 Vanity Fair Oscar Party © Getty Images
Maria Sarabi
Maria SarabiFashion & Lifestyle Writer
April 10, 2026
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Bella Hadid slipped into an intricately embellished gown as she introduced the newest addition to her coveted fragrance line, Ôrəbella. 

The supermodel donned a sheer micro crop top and miniskirt ensemble designed by Ashling Massoumi. The barely-there look featured whisper-thin mesh adorned in shimmering black and silver sequins with beaded embroidery. The lace-adorned crop top extended seamlessly into the skirt, creating a striking silhouette with delicate detailing across the sheer fabric. It was paired with a low-rise skirt, finished with a ruffled hem and subtle frayed accents that added depth and texture.

Bella's luscious blonde locks were styled into an effortless wet-look while her makeup was left natural and radiant with a glowing base enhanced by rosy blush and a glossy lip. In the caption, she penned: "newest baby…body and hair perfume mist most perfect fruity floral happy spritz…find her with her sisters, dropping tomorrow @orebella."

Bella Hadid in a sheer embellished dress© Instagram
Bella Hadid wore a sheer embellished dress

Ôrəbella's new launch

Ôrəbella has expanded its collection with the launch of their new body and hair perfume mists, which will debut exclusively at Selfridges, London. With a new alcohol-free, bi-phase water-based fragrance collection designed for all-over application on both body and hair, the products feature the signature shake-to-activate innovation. Enriched with essential oils and botanical waters, they nourish the skin and hair with a luminous finish.

The mists will be released in three distinct scents. Gardenia's Whisper is a delicate floral fragrance, blending top notes of rhubarb, nectarine, bergamot, and apple with a base of patchouli, cashmere wood, and white amber for a soft, romantic finish.

 Bella Hadid holding Ôrəbella's hair and body mists in ethereal dress© Ôrəbella
Ôrəbella's hair and body mists come in three scents

Nectar Dew offers a fruit-forward profile, combining fig, pear, and peony with hints of orange blossom and tonka, creating a bright yet subtly musky aroma. Meanwhile, Golden Brûlée is warm and indulgent, featuring notes of frosted sage and tobacco leaves layered with cedarwood and vanilla bean for a rich, comforting scent.

"With these Perfume Mists, I wanted to create something expressive and free," said Bella in the press release. "They’re designed to move with you, to be sprayed generously, layered intuitively, and revisited throughout the day."

Bella Hadid's naked dress

Bella Hadid misting herself in water in sheer dress© Instagram
Bella Hadid's co-ord featured whisper-thin mesh and sultry lace

The Ôrəbella founder's choice of ensemble to deliver the news is hardly surprising given the surge of the naked dress trend in the last year. Standout moments included Margot Robbie in a jeweled custom Armani Privé creation, Dakota Johnson and Demi Moore in elegant lace designs by Gucci, and Lily Allen in a bold Coleen Allen "revenge dress."

At its core, the trend is defined by its barely-there materials, sheer mesh, metallic knits, chainmail, lace, and airy organza all play a part in its ethereal appeal.

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