Carrie Underwood has announced a new business venture that lies beyond her career in music and television. The wellness brand, named HiNote, focuses on nutrition, fitness, and soul.
The star announced the exciting news via a joint Instagram post with the brand. Alongside a photograph of Carrie tending to plants in a garden, the caption read: "We're ready to make wellness feel simple, soulful and something you can stick with. Are you? Tomorrow is only the beginning. If shaking up wellness has been on your mind, consider this your moment. Sign up at the link in bio to be the first to know."
The brand features a Everyday Energy Daily Nutrition Drink Mix that will be available in three flavors – Berry Medley, Juicy Peach, and Strawberry Lemonade. The beverage includes 20 grams of protein that's made up of 15 grams of clear whey and five grams of collagen, along with five grams of fiber, 13 fruits and vegetables.
HiNote Life expands Carrie's fitness platform fit52, which she launched in 2020. "We started asking ourselves, ‘What’s the next step? How can we potentially make nutrition a little more approachable?'" she shared with Parade. "If you can do all the hacks, if you can hire a personal trainer, that’s amazing. But the vast majority of people can’t do that, and end up just feeling super overwhelmed. So we decided to create HiNote."
Carrie's approach to wellness has largely been influenced by her simpler life on her 400-acre farm in Franklin, Tennessee. "I love growing things. I have peach trees. I have blackberries and blueberries, and I have a lemon tree and a greenhouse," she added.
© Disney via Getty ImagesThe singer's home boasts its very own lake, an orchard, a chicken coop, barns and sheds providing homes for many kinds of livestock, and a 16ft by 28ft greenhouse she installed in 2023 that would allow her to grow all her own fruits and vegetables year-round.
© InstagramCarrie and her husband, Mike Fisher, initially lived in the Nashville suburb of Brentwood in a 7,000-sq. foot mansion with a wet bar, fitness center, tennis court, a four-car garage, walk-out basement with heated marble floors and even more. However, they sold the home for $1,410,000 in 2019 and moved to the farm home.
Following her win on American Idol in 2005, Carrie returned to the show this year as a judge on season 24. American Idol's three-hour finale will air live next Monday, May 11, at 8 p.m. ET on ABC and Disney+.
