Rumi Carter is living her best life - with an enviable wardrobe to match!
The youngest daughter of Beyoncé and Jay-Z turned up to the 2026 Super Bowl alongside her dad and big sister Blue Ivy on February 8, sporting a pretty cool - and sold-out accessory.
As she walked onto Levi’s Stadium in Santa Clara, California, with her family, Rumi - who has a twin brother named Sir - looked adorable wearing a MCM Zoo Rabbit Backpack in pink, with a blue ribbon stitched on its nose. This bag hasn't been available for many years now on the website, and is currently not online to purchase.
© AFP via Getty ImagesThe super cool design was no doubt given to Rumi by her mom, since the brand's 'zoo' bag series came out in 2016 and peaked in 2018, when the little girl was just one-years-old!
As usual, Rumi and Blue enjoyed posing for photos on the pitch - along with recreating their iconic jump - something that has become a family tradition.
© San Francisco Chronicle via GettJay-Z's company, Roc Nation, has been in charge of the annual halftime performance for seven years now, and the day has become a sweet day out for him and his daughters.
It was also at the Super Bowl back in 2024 that Beyoncé announced her Cowboy Carter album - revealing the country music genre for the first time as well as two of her songs, "Texas Hold 'Em" and "16 Carriages," both of which became huge hits.
© Getty ImagesOf course, so did her Cowboy Carter album and world tour back in 2025, which saw Rumi made her stage debut and Blue once again impress with her dance abilities - this time as one of backing dancers.
While Rumi and Blue enjoyed their day with their dad, Rumi's twin Sir, eight, was likely spending the day at home with his mom.
© Getty Images for Roc NationWhile the family are notoriously private, Beyoncé previously opened up about her life as a mom in an interview with GQ.
She said: "One thing I've worked extremely hard on is making sure my kids can have as much normalcy and privacy as possible, ensuring my personal life isn’t turned into a brand. It's very easy for celebrities to turn our lives into performance art.
© via PictureGroup/Shutterstock"I have made an extreme effort to stay true to my boundaries and protect myself and my family. No amount of money is worth my peace."
Grandmother Tina Knowles, meanwhile, gave an insight into twins Rumi and Sir's contrasting personalities. She revealed that Rumi was following in her big sister's footsteps with a love for all things creative, while Sir was more into "numbers". She told E! News: "Rumi is amazing—an amazing artist, painter, and creator...
© Best Quality Designer Handbag "Sir is very quiet.He does all of the numbers stuff, so he's not into fashion as much. She then added that he was "very, very smart."
While talking to GQ, Beyoncé also opened up about what her three children were like.
She said: "Raising three kids isn’t easy. The older they get, the more they become their own individuals with unique needs, hobbies, and social lives. My twins are God-sent.
"Parenting constantly teaches you about yourself. It takes a lot of prayer and patience. I love it. It's grounding and fulfilling."
