Spring perfumes: 6 fresh fragrances you need to know this season


From Jo Malone to Gucci and Byredo, here are H! Fashion's editors' go-to fragrances to shop in time for soring


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Lauren Ramsay
Lauren RamsayDeputy Digital Editor
February 23, 2026
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Spring has (almost!) sprung, and here at the H! Fashion office, we've never been happier. The coats are lighter, the days are brighter, and - perhaps most importantly - our fragrance wardrobes are getting a much-needed refresh. As the season shifts, so too do our scent cravings: we're saying goodbye to heavy, wintery notes and hello to fresh florals, airy citruses and skin-soft musks that feel like bottled sunshine. From spring blooms to fruity favourites and sweet scents of marshmallow, we've been busy spritzing, sniffing and debating at our desks. We've whittled down the six fresh fragrances we're loving right now, and the ones we’ll be reaching for this spring and beyond.

Lauren Ramsay, Deputy Digital Editor

I discovered Chloé Le Parfum at the end of 2025, and immediately knew it would be my fragrance for spring 2026. If you're a floral fragrance lover, this one is definitely for you. Notes of orange blossom and rose give an intense but fresh scent, which is balanced out with seductive vanilla and tonka bean. Just a couple of spritzes will last you all day, and the pièce de résistance? The stunning pleated glass bottle, finished with a burgundy ribbon.

Lauren Ramsay Hello Fashion deputy editor headshot
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Chloé Le Parfum (100 ml)

£151.00 AT CHLOÉ

 

Orion Scott, Style Editor

"A cult classic for those who love Jo Malone scents, Pomegranate Noir is a fan favourite for me every spring. Just the right amount of fruity without being overpowering, it lasts all day and is a welcome whiff of freshness to my morning routine. My mum also loves this scent, so it reminds me of her every time I spritz!"

Orion Scott Hello Fashion writer headshot


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Pomegranate Noir Cologne (50ml)

£86.00 AT JO MALONE

Tania Leslau, Fashion Features Editor

Not only does it look the part, but the Gucci Flora Gorgeous Jasmine For Her Eau de Parfum is spring in a bottle. The scent is a real mood lifter, infused with zesty mandarin, light magnolia and warming jasmine undertones. A base note of Sandalwood ensures each spritz is never too sweet - perfect for those seeking a feminine, fresh scent for SS26.

Tania Leslau Hello Fashion writer headshot
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Gucci Flora Gorgeous Jasmine (100ml)

£138.00 AT BOOTS

Elizabeth Aminoff, Social Media Editor

This spring, I will be reaching for Bibliothèque Eau de Parfum by Byredo-an easy kind of elegance that doesn't feel overworked or overdone. The plum and peach give it a soft brightness, while powdery florals melt into warm vanilla and a trace of leather. It’s relaxed but refined, the sort of scent that sits close to the skin and just works with everything. Effortless, understated, and quietly confident-exactly how spring should feel.

Elizabeth Aminoff Hello Fashion team headshot
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Byredo - Bibliothèque Eau de Parfum (50ml)

£150.00 AT SPACE NK

Clare Pennington, Editor

This spring, I want to smell like a sweetshop has exploded all over me. I was worried this would be hard to achieve until my nose caught a whiff of Kayali's Boujee Marshmallow. A super sweet scent with notes of fluffy pink marshmallows, juicy strawberries and flaky coconut to add depth. It smells like the best smore you've ever eaten and lasts all day long. 

Molly Saunders, Art Lead

I always reach for my Prada Paradox, but even more so as the season shifts to warmer weather. It’s wonderfully flirty and feminine, my favourite fragrance to take me from park picnics in the day to the dance floor at night. The scent captures notes of neroli just as the flower begins to bloom, making it the perfect springtime spritz.