Alison Hammond's denim dress just confirmed what I already knew - denim dresses are the spring staple you shouldn't sleep on.
Joining Dermot O'Leary on This Morning, Alison thrilled her style watchers with her ageless, timeless denim dress that is not only a classic but an any-age midi dress too.
- Alison Hammond wore a denim midi dress on Friday's edition of This Morning.
- We tracked Alison's dress to Monsoon, via M&S for £85.
- Denim dresses are a spring staple, with the high street awash with denim dresses in all styles.
Alison's denim midi dress from Monsoon (which you can also buy from M&S and Next) is capsule wardrobe-worthy, as it's a dark, sumptuous indigo denim with standout details like a rounded zipper, slightly puffed sleeves and oh-so-flattering darting. I can see why shoppers call it "so flattering" and "beautiful".
The dress, called the Erin Zip Denim Midi Dress, is designed with a long zip on the bodice, and three-quarter sleeves - perfect for this time of year. The two oversized pockets add a little detail, while the slightly nipped in waist flatters any figure. Note the subtle flow of the skirt, which goes to a mid-length.
Another key detail - and the most comfortable detail - is that the denim, while described as heavy and hardwearing, has an element of stretch to it. Giving denim a little stretch allows it to move with your body, and fit you much more comfortable than hard, stiff denim.
Alison's midi is a classic choice because of its flattering details and how easy it is to wear. Currently available in sizes 8 - 24, it's a gorgeous indigo colour rather than a lighter denim wash.
Since denim dresses really are a timeless fashion choice, it might be worth shopping around if Alison's isn't quite right for you. For more inspiration, shop our best of edit of the trending denim dresses on the high street, or look to other denim dress wearers like Lorraine Kelly and Princess Kate for ideas on which is your perfect fit.
If the price point of Alison's is above your budget, check out the rest of the high street for zipped denim dresses that cost a little less. This Roman Zipped Denim Dress, £55, is similar to Alison's, with shorter sleeves and a zipped neckline. I also love this shorter Finery London Denim Mini Dress, £45.
Alison's This Morning style
Earlier in the week, Alison wore a vibrant Love & Roses Purple Animal Print Blouse, £34, available at Next. She teamed the stylish shirt with a leather midi skirt, an outfit combination she often relies on for her presenting duties.
Last week, Alison's chic navy co-ord almost caused a sell out at Next, it was that good. The TV presenter is the queen of a co-ord, so it's no surprise she found such a stylish two piece.
How to style Alison's denim dress IRL
If you're like me and live in jeans, think of a denim dress as an extension of your love with denim. Right now, I'm wearing my denim dresses with knee high block heel boots or retro Dad sneakers, with a crew neck knit thrown on over the top - pop the collar out for extra style points.
You can smarten it up for the office too, with an oversized blazer or trench coat, and loafers look super cute with a denim dress. too.
On a really chilly spring day, layer a denim dress over a fine knit turtleneck; it's a very now look that keeps you warm and chic.







