If you’ve been keeping an eye on the Rhode Instagram feed lately, you'll know the brand is shifting gears for the new season. Moving away from the minimalist studio shots of last year, Hailey Bieber has tapped Sarah Pidgeon to front the new Spring 2026 campaign.
It’s a smart move. Sarah is the talk of the town right now thanks to her starring role in Love Story, this year’s hottest romance depicting the relationship between JFK Jr and Carolyn Bessette.
© RhodeIn real life, Sarah has that cool girl energy that isn't trying too hard, making her the perfect Rhode star.
What's new for spring at Rhode?
The standout stars of this drop are the two new Peptide Lip Tints. If you’re already a fan of the formula, you know the drill by now: high shine, zero stickiness, and a massive dose of hydration.
© RhodeSweet Pea, $20 / £20: This is your daytime go-to. It's a soft, cool-toned pink that gives you a "just bitten" look. It’s fresh, bright, and exactly what you want to be wearing when the sun finally decides to come out.
Pretzel, $20 / £20: For those who prefer a neutral, this is a game-changer. It’s a warm, toasted brown that’s sheer enough to be wearable but pigmented enough to actually show up. It’s the kind of shade that goes with literally everything in your closet.
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© RhodeIf you're a fan of the Pocket Blush, $25 / £25, you'll be thrilled with the new shades for spring - you've got Teacup, which is a delightful raspberry pink, and Candy Apple, a pearly warm red. And if you want some good news, these two will be added to the Rhode lineup going forward.
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© RhodeOf course, it wouldn't be a Rhode launch without some new tech. We’ve all seen the Signature Lip Case, $38 / £38 - the silicone 'bubble' phone case that holds your tint - all over our feeds. The new shades are perfect for the new season.
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© RhodeThe Snap-On Lip Case, $46 / £46, is great if you don't want to commit to one phone case full-time but still want your lip treatment accessible. You can clip it onto your existing setup, swap colours, and keep moving.
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© RhodeRhode drops almost always sell out within the first hour, and with Sarah Pidgeon’s fans added to the mix, this one will be no different.
The release date is March 9 - mark your diaries.
Editor Verdict
© InstagramThis is a genius move from Rhode - Sarah Pidgeon is the talk of the town right now and if you're watching Love Story, you'll totally understand why. She's a great brand ambassador for Rhode and you can imagine she'd wear this collection in real life. I'm going to be snapping up anything in the shade 'sweet pea' - I love a girly pink shade and this exact hue has me excited for spring.
