Choosing the right makeup products in midlife can be difficult. Formulas that you’ve trusted for years can suddenly stop working because your skin has undergone a significant biological shift. The primary culprit is estrogen decline, which slows collagen production and cell turnover. This leads to three main changes: thinning texture, chronic dryness and loss of elasticity. As a result, products that once sat smoothly now don’t.
To counter these changes, you want to lean into complexion products that don’t settle into fine lines or sit heavily on your face. And yes, that includes highlighters as much as it does foundations and concealers. The good news is that high street hero e.l.f Cosmetics has launched a new powder highlighter that midlife women are hailing for its blurring ability – particularly around fine lines and wrinkles.
The Silky Powder Highlighter is the latest addition to the beauty giant’s coveted Halo Glow range. It comes in five hues to suit a range of skin tones, with each taking on an ultra-silky, soft-touch texture that departs a luminous finish. The finely milled micro-shimmer blends seamlessly into skin for a glassy finish. And luckily, the formula is long-lasting, cake-resistant and crease-resistant with a non-greasy feel. What more could midlife skin ask for?
What are verified shoppers saying about e.l.f's Silky Powder Highlighter?
Reviews of the affordable new release are praising its potent anti-ageing properties. One reads: “I’m in my 50s and usually avoid highlighters as they wash me out and pronounce the wrinkles around my face. This highlighter does the opposite of that. Dare I say I think I actually think it makes me look younger!”
Another says: “As someone who has acne and is starting to get wrinkles, most highlighters emphasise texture so I tend to lean to something more subtle. I was pleasantly surprised by this as it didn’t emphasise my texture. It’s not as creamy to the touch like other brands – it almost has a drier texture but not too dry that it's chalky. It does have a very fine shimmer but it doesn’t stand out. For the price point it is very good.”
How to apply e.l.f's Silky Powder Highlighter
To apply the highlighter, swirl a fluffy brush into the pan and then tap the brush on the side to remove any excess powder. Then, gently sweep the brush across the high points of your face – cheekbones, brow bones, cupid’s bow – and anywhere else you want to add a bit of luminous depth to. For the most seamless application, apply it as the last step of your makeup routine.
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