Bella Hadid has ushered in summer early as she unveiled her latest campaign with Prada. Titled Urban Beaches, the supermodel posed on golden sands set against a city backdrop, dressed in a striking, fashion-forward ensemble.
The 29-year-old wore a black silk micro crop top, embellished with the Italian fashion house’s iconic logo. The sleeveless piece was styled with a white floral skirt and an oversized black-and-white robe. She closed her eyes in the shot, tilting her face upwards while holding a brown leather bag from Prada.
"Impossible beaches, personal oases, dreams of summer. Bella Hadid photographed on a beach, imagined within the metropolitan landscape. Discover the new Prada Days of Summer campaign “Urban Beaches” via link in bio," read the Instagram caption.
Directed by Miuccia Prada and Raf Simons, with creative direction from Ferdinando Verderi, Bella fronts the campaign, alongside Damson Idris, Louis Partridge, and Liu Wen, with the group appearing across a series of metropolitan islands staged on city rooftops. The collection combines sleek, tailored silhouettes with classic swimwear options.
In another shot, the supermodel wore a printed dress with voluminous puff sleeves and a soft pink floral motif. The hemline was finished with blue fringing, adding a bold, playful twist.
Ôrəbella
© InstagramAside from her collaboration with Prada, Bella has been focusing on her coveted fragrance line, Ôrəbella. In March, she announced the brand's first-ever limited-edition release, named Jasmine Blues. The fragrance is described by the brand as Bella's celebration of "childhood wonder, intuition and the quiet magic of discovery."
"Inspired by Bella's earliest memories of exploring the garden at her childhood home, where jasmine grew along the walls and blue lotus flowers bloomed beside the pond, 'JASMINE BLUES' is a limited-edition skin parfum built around its hero florals, jasmine and blue lotus," reads the press release. "Intimate yet luminous, it captures the delicate balance between reflection and discovery, guiding the senses toward a place of inner stillness and quiet revelation."
© GC ImagesThe supermodel's fragrance line, which launched in 2024, includes five scents – Window2Soul, Salted Muse, Night Cap, Blooming Fire, and Eternal Roots. Each fragrance is alcohol-free, skin-nourishing, and formulated with essential oils. The collection of "aura-elevating scents" vows to "boost both mood and aura".
The products include the brand's signature bi-phase formula that features two layers that are activated with a shake to infuse with and last on the skin. The first layer nourishes the skin while the second layer boosts mood and aura.
