Forget the long list of family talents that already includes high-fashion modelling and fronting global partnerships - Brand Beckham officially has a rock’n’roll star in its midst.
As Cruz Beckham wrapped his UK tour last night with an impressive, star-studded performance in the heart of Hoxton, I was front row to witness the family’s newest frontman prove he’s more than just a famous surname.
The music - sitting somewhere between nostalgic 90s Britpop and 00s Indie Sleaze - felt surprisingly raw and scrappy for the son of a Spice Girl. Cruz was confident, engaging, and commanded the full house with a swagger not too dissimilar from The 1975’s Matty Healy.
But I’d be lying if I said my attention was solely on the stage. It’s hard to stay fixed on the band when the crowd is a living "who’s who" of the Beckham dynasty.
David’s sister Joanne and Victoria’s sister Louise Adams arrived early to show their support, alongside Cruz’s girlfriend Jackie Apostel and a host of other relatives. Earlier in the week, even his nan, Sandra, was spotted in the mix, loyally clutching tour merch.
The surprises didn't stop there. Geri Halliwell-Horner popped in with daughter Bluebell, heading backstage before joining proud parents David and Victoria. The intimate setting - a tiny venue played by the likes of Billie Eilish and FKA Twigs - made the sea of famous faces impossible to ignore.
Most endearing, however, were Romeo and Harper Beckham. Forgoing the safety of the VIP section, Cruz’s siblings opted to get as close as possible to the action, appearing thrilled to be drawn into a (thankfully tame) mosh pit at the front of the stage.
Back to the gig, Cruz breezed through a number of high-octane rock songs that had the room jumping. “If the vibes are as good down there as they are up here… we love ya!” Cruz shouted, clearly loving every second. It felt like a fitting respite for a family that has navigated through some difficult times over the past few months.
© Lucy NorrisWhich is why what happened next was so genuinely poignant. As Cruz prepared to go solo for "Loneliest Boy" - a track widely rumoured to be a plea to his estranged brother, Brooklyn - the mood shifted. “I’m going to bring it down a bit now,” he told the audience.
The sympathetic crowd let out a collective “Ahhh,” as we all felt the elephant in the room. Voices - were they fans or his relatives? It was hard to tell - even shouted "we love you, Cruz!" as a cry of support.
© Lucy Norris“Loneliest boy, I hope that you're listening. Don't push all your friends away, when we're tryna show you love,” Cruz sang, his voice echoing through the silent theatre. It was impossible not to glance at Victoria during the line: “Loneliest boy, mama don't talk too much, it's breaking hеr heart.” Understandably, she seemed stirred with emotion.
But in true "keep calm and carry on" fashion, Cruz brought the energy back. He followed the heartbreak with a cover of The Beatles’ "All You Need Is Love" - perhaps a not-so-subtle olive branch aimed across the Atlantic.
© Lucy NorrisSpeaking of which, Cruz will now be heading Stateside, kicking off his North American tour in Washington D.C. this July before a major date in Los Angeles on August 10th.
He is set to play the achingly cool Hollywood Forever Cemetery - a venue synonymous with indie darlings like Liz Phair - in a move that signals just how seriously he is taking his music career.
© Lucy NorrisWhether Brooklyn and Nicola Peltz Beckham will be in the crowd, however, remains the million-dollar question.
