Josie Gibson announces exciting career news


The former Big Brother contestant will be back on our screens with a brand new ITV programme


Image© Getty Images
April 1, 2026
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This Morning star Josie Gibson is set to host a new "jaw-dropping" ITV show this spring it was announced on Wednesday.

The former Big Brother contestant will front How To Clean Up For Cash, during which she will sneak into families’ homes to box up their clutter to see how much it is worth.

Speaking about the new six-part series, the 41-year-old presenter said, "How To Clean Up For Cash is a show with so much heart. It isn’t just about decluttering, it's about bringing people together.

A photo of Josie Gibson wearing a brown dress© Getty Images
Josie is set to host a new ITV programme

"We're on the ground, in homes across the country, showing viewers how much their everyday items might be worth."

During the show, Josie will work closely with antiques and collectables expert Dan Hatfield and declutter expert Jacqueline McLeod.

Josie is part of the This Morning family© Getty Images for the NTA's
Josie is part of the This Morning family

Kate Teckman, head of development and commissioning editor, described the new show as having some "jaw-dropping" moments.

"We've turned the decluttering genre on its head. Expect mischief, revelations behind the value of everyday items and plenty of jaw-dropping moments.

"Josie’s infectious humour combined with Dan and Jacqui’s expertise really packs a punch."

What's the show about?

Josie will distract unsuspecting participants with a fake TV show while she spends 48 hours working with a team of experts to clear out their homes and secretly get their belongings valued.

Participants will then return to their tidied houses and be asked whether they would like to sell the clutter which has been boxed up by Gibson and her crew, or to keep it.

Bristol-born Josie is a “car boot sale fanatic and passionate collector" who is on a mission in her new show to help other people to shift their stuff.

When is the programme out?

How To Clean Up For Cash launches on 13 April and will be broadcast across ITV1, STV, ITVX and STV Player.

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