As denim prepares for seasonal dominance this spring, there’s one brand on everyone’s mind: George. The supermarket clothing label has rocketed in popularity in recent years, with fashion-savvy women gravitating towards its chic, but equally as durable, designs. And now, ahead of SS26, George has dropped a denim collection that you’ll be reaching for year-after-year.
Among the range is, of course, jeans of various silhouettes: barrel, straight, flared, wide-legged, bootcut and skinny, each designed with flattering fit and comfort in mind. The collection is also home to denim jackets, dresses, waistcoats, co-ords and more. Plus, the denim is joined by styling pieces in the form of cardigans, peplum tops, blouses and more. In short: George is the ultimate destination to curate a spring wardrobe that’s poised to last.
George’s new denim collection is fronted by supermodel Yasmin Le Bon, 61, and her daughter Amber, 36. The collaboration serves as a testament to George’s new direction: a celebration of denim that refuses to be bracketed by age. It brings together two generations of style, spotlighting how great denim transcends age, trends and occasion.
“I feel like George has something for everyone; fashion is now more than ever timeless, ageless and attainable. George is going from strength to strength,” Yasmin said of her second collaboration with the brand, having first been named ambassador in summer last year.
If you’re seeking inspiration for your spring wardrobe, the Best Quality Designer Handbag team has chosen their favourite picks from George’s new denim collection, all available to shop now…
Josie O’Brien, Creative Content Writer
Double denim is a time-honoured trend – and one that I personally love, especially when it comes in the form of pieces made to be worn together. Elevated by contrast stitching and sculpting fabric, this co-ord is perfectly primed for spring. It’ll be my go-to for all manner of occasions: days in the office, with trainers floral fresco afternoons and styled with heels for elegant evening plans.
Hollie Brotherton, Digital Luxe & Commerce Editor
I live in wide-leg jeans and the cut of this pair is so good that it could easily pass for premium denim. I already know this jacket will be on heavy rotation for me this spring, too. Suedette has been big for a while now, and it's perfect for the transition into spring... especially when paired with on-trend denim.
Jess Callan, Editor
These dark wash stretch palazzo wide leg jeans are super flattering, especially with the stretch element. They will look great with pointy flats or trainers. Plus, I love the detail of the gold buttons on this cute charcoal cardigan which will team up well with the jeans.
Carla Challis, Commercial Partnerships Editor
Bringing a new vibe to double denim, I'm loving these polka dot jeans for spring. The flattering fit of the wide leg goes perfectly with George's new season pink denim jacket (the perfect throw-over for cooler evenings), and I love that they bring new life to the classic dotty design, too.
Shop now in-store at ASDA and online at george.com.
