Josie O'Brien
Creative Content WriterJosie is the Creative Content Writer at Best Quality Designer Handbag and H! Fashion, specialising in editorial and partnership content across print, digital and social. With a love of storytelling and a degree in English Literature, she produces everything from features and advertorials, to trend-led shopping articles.
Prior to joining Best Quality Designer Handbag , Josie was a senior writer at Fabulous, The Sun, where she specialised in deep-dives and investigations. During her time there, Josie and her team were nominated for the 2023 Making a Difference Award for their Baby Bank On Us campaign. Before that, she held the position of Chief Reporter at a national news agency.
Recent articles from Josie O'Brien
Jacob Elordi named the face of Bleu de Chanel – see the campaign
An ode to masculine freedom, Chanel's iconic fragrance Bleu de Chanel has a heritage that speaks to Jacob Elordi's, 28, career as an actor
Princess Kate’s go-to face oil for fine lines just got a glowy upgraded – and midlife women are loving it
The Princess of Wales became a fan of natural beauty products when pregnant with Princess Charlotte in 2015
Dealing with sagging skin? Midlife women say this ‘powerful’ device tightens arms, legs, bum and tummy in 10 minutes
The trending at-home gadget by Magnitone uses radiofrequency and massage to target areas of the body feeling less firm
Laura Whitmore’s affordable skincare routine revealed – including the tinted SPF she swears by
The presenter, 41, is currently pregnant with her second child and has curated a skincare routine that's effective no matter what stage of life she's in
Next has nailed ‘marine chic’ with its new National Trust collaboration: 8 items we’re shopping
Your first look at Next’s latest nature-inspired collaboration with the National Trust, Europe’s largest conservation charityIn partnership with Next
The 10 pieces under £200 I'm shopping this summer from Kurt Geiger’s dopamine-inducing new collection
From vibrant stripy bags and multitasking scarves to nostalgic Tees and platform heels, these are my faves from Kurt's Cabana
Beauty fans are raving about e.l.f’s new £15 tinted SPF that ‘works beautifully’ on mature skin
The coverage is so smooth and radiant that loads of midlife women are skipping foundation altogether when wearing e.l.f’s latest launch
Midlife women are raving about e.l.f’s ‘silky’ new highlighter that blurs wrinkles and fine lines
e.l.f's new powder highlighter has finely milled micro-shimmer pigments that produce a glassy finish on the skin
Look alive! The 6 trending tweakments midlife women are trying to look less tired
If you've been told you look more tired than usual despite getting enough rest, these are the treatments for your radar...
I’ve found the perfect bedding set for women suffering with night sweats – here’s my review
I’m someone who kicks off the covers at 3am and sleeps with the windows open even in the depths of winter, so airy bedding is a must-have for me
‘It’s my saviour’ This 74p-a-day habit is the reason why Sara Cox's hair is fuller and healthier than ever at 51
A staple of British broadcasting, Sara Cox's fringe (which she acknowledges is "iconic") is as recognisable as her northern accent
Struggling to sleep in menopause? Women say this 88p-a-night remedy is the secret to dozing off fast and staying asleep
Sleep patches are perfect for women who have tried melatonin but don't like the groggy effect it can have in the morning
As a first time marathoner, these are the things nobody tells you about running 26.2 miles
I crossed the finish line of the TCS London Marathon on 26 April this year, and learnt plenty of lessons along the way
Forget minimalism, this dopamine-inducing high street collection is bursting with fun prints for summer
Cath Kidston's SS26 collection marks an exciting new era for the brand… and our summer wardrobesIn partnership with Cath Kidston
This cult collagen brand just launched an exciting new supplement – perfect for those trying to lose weight
The new brainchild of Absolute Collagen replaces more than 17 separate supplements, and we have the lowdown on the product
Victoria Beckham loves this luxury skincare brand so I tried the new anti-ageing serum that’s cheaper than a facial
Struggling with wrinkles, texture and an overall lacklustre complexion? Me too, so I put Dr. Barbara Sturm's new peptide serum to the test
Lisa Snowdon’s favourite affordable neck serum for ‘saggy’ skin now has a matching eye cream
British presenter Lisa has an enviably glowy complexion. The good news? She loves affordable brand Boost Lab which is available to shop in Boots
‘The difference in fine lines is fantastic’ say midlife women about this £20 Korean anti-ageing serum
As the appetite for science-led skincare routines continues to grow, Korea is the country on everyone's mind (and face)
How to capture the best headshots to confidently mark your second act
Many midlife women like the idea of having strong headshots, but feel uneasy under the gaze of a photographer... that's where self-portrait studios step in
Choosing a wedding fragrance has never been more meaningful – just ask Chanel
The French maison has curated a full suite of bride-ready beauty products infused with its Coco Mademoiselle fragrance
The key summer trends fashion editors are shopping now the weather is warming up
From polka dots and European inspiration to dopamine-inducing colours and nostalgic prints, shop the styles at NextIn partnership with Next
More women are using online casinos than ever – how to find the best (and safest) ones
Savvy female players are using a digital guide to find out which online casinos are actually worth usingIn Partnership With Casino.org
You probably need to upgrade your hand luggage – this affordable creation by German engineers is my favourite
As someone who makes a lot of short trips, I need my hand luggage to be durable, sleek and functional
Why you need to try the 'everything shower' – I've mastered it in four quick steps and have never looked (or smelled) better
High maintenance results with low maintenance effort? Sign me upIn partnership with Rituals
I’ve been using retinol for more than 10 years – this is the serum I always recommend to beginners
I love AlumierMD IntelliRET 0.3+ because it's designed to cause as little irritation as possible, which is ideal for newbies
What does Sydney Sweeney smell like? We know her favourite perfume… and it's on sale
"It really represents a lot of who I am and who I wanna be," Sydney said about her go-to fragrance
Event season is here! The H! Fashion team can't do summer without these 18 beauty products
Meet the makeup, skincare, haircare and fragrance heroes we’re calling on for the busy and balmy days aheadIn partnership with Next
Summer is on the horizon! 5 irresistible beauty brands our editors swear by for the season
Our team of in-house beauty experts share the standout brands they return to summer after summer...In partnership with Next
Queen Camilla’s go-to gift shop has unveiled its Easter range, and plenty of the treats are priced under £10
Fortnum & Mason has revealed its Easter edit, featuring deliciously curated hampers and bunny-shaped treats that are almost too adorable to eat...
How to stay at Prince William and Princess Kate’s honeymoon spot for cheaper – but you need to be quick
Creamy white sand, turquoise water and an adorable population of giant tortoises? It's easy to see why the royals love the Seychelles
I tried Gwyneth Paltrow's affordable daily health hack for two weeks, and I totally get the hype
When training for a Marathon, I sweated a lot, which is where this super cheap wellness hack really came in handy
Abbey Clancy on confidence at 40, what beauty means to her and her biggest fears
The model speaks exclusively to Best Quality Designer Handbag alongside her mum, Karen Clancy, 64, for our Mother’s Day digital coverSponsored by Kérastase
Spring is (almost) here! Affordable outfits the H! Fashion team are currently crushing on
A chic and diverse selection of jeans, dopamine-inducing colour palettes and layering essentials, see what George has to offer this season...In partnership with George at ASDA
London's West End is lighting up every night for Ramadan - where to see the displays
Plus, the city's Iftar food trail has returned alongside the stunning new Shared Light interfaith art exhibitionIn Partnership With Discover Leicester Square
Princess Kate's go-to Boden cashmere T-shirt just got upgraded for spring – and it comes in three chic colours
The Princess of Wales, 44, has long been a fan of British label Boden, even sporting a pair of its loafers on a school visit recently
Can haircare really be anti-ageing? Our beauty editors put this new range to the test
Designed for all hair types, Kérastase's new Chronologiste is the most sought-after system to inject longevity into your strandsSponsored by Kérastase
From beaded gowns to cowl-neck jumpsuits, Phase Eight’s new wedding collection is for the modern bride
With emphasis on wearable elegance and considered details, the SS26 range blends Old Hollywood glamour with contemporary silhouettes
'My gut has never been better' This affordable supplement is Sara Cox's gut health secret weapon – and it's good for the brain
The supplement works out at just 77p-a-day to take and is receiving rave reviews from women suffering with IBS
‘Queen of Jumpsuits’ Ranvir Singh’s signature Phase Eight styles are now 50% off in spring sale
We're only two months into 2026, but Good Morning Britain's Ranvir Singh has already delivered a masterclass in chic jumpsuit dressing
9 thoughtful jewellery pieces to treat your mum to this Mother's Day for every budget
Whether the mother figures in your life like elegant, quirky, sentimental or bold jewellery, we’ve got them covered for 15 MarchIn partnership with Thomas Sabo
