Josie O'Brien

Creative Content Writer

Josie is a Creative Content Writer at Best Quality Designer Handbag and H! Fashion, specialising in editorial and partnership content across print, digital and social. With a love of storytelling and a degree in English Literature, she produces everything from features and advertorials, to trend-led shopping articles.

Prior to joining Best Quality Designer Handbag , Josie was a senior writer at Fabulous, The Sun, where she specialised in deep-dives and investigations. During her time there, Josie and her team were nominated for the 2023 Making a Difference Award for their Baby Bank On Us campaign. Before that, she held the position of Chief Reporter at a national news agency.

Recent articles from Josie O'Brien

The key summer trends fashion editors are shopping now the weather is warming up

From polka dots and European inspiration to dopamine-inducing colours and nostalgic prints, shop the styles at Next

In partnership with Next

More women are using online casinos than ever – how to find the best (and safest) ones

Savvy female players are using a digital guide to find out which online casinos are actually worth using

In Partnership With Casino.org

You probably need to upgrade your hand luggage – this affordable creation by German engineers is my favourite

As someone who makes a lot of short trips, I need my hand luggage to be durable, sleek and functional

Why you need to try the 'everything shower' – I've mastered it in four quick steps and have never looked (or smelled) better

High maintenance results with low maintenance effort? Sign me up

In partnership with Rituals

I’ve been using retinol for more than 10 years – this is the serum I always recommend to beginners

I love AlumierMD IntelliRET 0.3+ because it's designed to cause as little irritation as possible, which is ideal for newbies

Midlife women are raving about e.l.f’s ‘silky’ new highlighter that blurs wrinkles and fine lines

e.l.f's new powder highlighter has finely milled micro-shimmer pigments that produce a glassy finish on the skin

‘It’s my saviour’ This 74p-a-day habit is the reason why Sara Cox's hair is fuller and healthier than ever at 51

A staple of British broadcasting, Sara Cox's fringe (which she acknowledges is "iconic") is as recognisable as her northern accent

What does Sydney Sweeney smell like? We know her favourite perfume… and it's on sale

"It really represents a lot of who I am and who I wanna be," Sydney said about her go-to fragrance

Event season is here! The H! Fashion team can't do summer without these 18 beauty products

Meet the makeup, skincare, haircare and fragrance heroes we’re calling on for the busy and balmy days ahead

In partnership with Next

Summer is on the horizon! 5 irresistible beauty brands our editors swear by for the season

Our team of in-house beauty experts share the standout brands they return to summer after summer...

In partnership with Next

Queen Camilla’s go-to gift shop has unveiled its Easter range, and plenty of the treats are priced under £10

Fortnum & Mason has revealed its Easter edit, featuring deliciously curated hampers and bunny-shaped treats that are almost too adorable to eat...

How to stay at Prince William and Princess Kate’s honeymoon spot for cheaper – but you need to be quick

Creamy white sand, turquoise water and an adorable population of giant tortoises? It's easy to see why the royals love the Seychelles

I tried Gwyneth Paltrow's £1.24 daily health hack for two weeks, and I totally get the hype

I'm currently training for the TCS London Marathon and thus sweating a lot, which is where this hack really came in handy

Lisa Snowdon’s favourite affordable neck serum for ‘saggy’ skin now has a matching eye cream

British presenter Lisa has an enviably glowy complexion. The good news? She loves affordable brand Boost Lab which is available to shop in Boots

Abbey Clancy on confidence at 40, what beauty means to her and her biggest fears

The model speaks exclusively to Best Quality Designer Handbag alongside her mum, Karen Clancy, 64, for our Mother’s Day digital cover

Spring is (almost) here! Affordable outfits the H! Fashion team are currently crushing on

A chic and diverse selection of jeans, dopamine-inducing colour palettes and layering essentials, see what George has to offer this season...

In partnership with George at ASDA

Victoria Beckham loves this luxury skincare brand so I tried the new anti-ageing serum that’s cheaper than a facial

Struggling with wrinkles, texture and an overall lacklustre complexion? Me too, so I put Dr. Barbara Sturm's new peptide serum to the test

London's West End is lighting up every night for Ramadan - where to see the displays

Plus, the city's Iftar food trail has returned alongside the stunning new Shared Light interfaith art exhibition

In Partnership With Discover Leicester Square

Princess Kate's go-to Boden cashmere T-shirt just got upgraded for spring – and it comes in three chic colours

The Princess of Wales, 44, has long been a fan of British label Boden, even sporting a pair of its loafers on a school visit recently

Can haircare really be anti-ageing? Our beauty editors put this new range to the test

Designed for all hair types, Kérastase's new Chronologiste is the most sought-after system to inject longevity into your strands

From beaded gowns to cowl-neck jumpsuits, Phase Eight’s new wedding collection is for the modern bride

With emphasis on wearable elegance and considered details, the SS26 range blends Old Hollywood glamour with contemporary silhouettes

'My gut has never been better' This affordable supplement is Sara Cox's gut health secret weapon – and it's good for the brain

The supplement works out at just 77p-a-day to take and is receiving rave reviews from women suffering with IBS

‘Queen of Jumpsuits’ Ranvir Singh’s signature Phase Eight styles are now 50% off in spring sale

We're only two months into 2026, but Good Morning Britain's Ranvir Singh has already delivered a masterclass in chic jumpsuit dressing

9 thoughtful jewellery pieces to treat your mum to this Mother's Day for every budget

Whether the mother figures in your life like elegant, quirky, sentimental or bold jewellery, we’ve got them covered for 15 March

In partnership with Thomas Sabo

This cult collagen brand just launched an exciting new supplement – perfect for those trying to lose weight

The new brainchild of Absolute Collagen replaces more than 17 separate supplements

These premium Mother’s Day gift ideas are so gorgeous you’ll want to keep them for yourself

You can shop my entire luxury gift guide (which includes skincare must-haves, coveted wellness gadgets and indulgent candles) at John Lewis

Supermodels swear by this $800 skincare routine, but is it worth it? I put it to the test

In the interest of beauty journalism, I tested three cult products from Augustinus Bader to see if they truly yield supermodel skin

George drops new denim line that's trend-led and affordable – here's what the Best Quality Designer Handbag team are shopping

The new collection is fronted by supermodel Yasmin Le Bon, marking her second stylish partnership with George

In partnership with George at ASDA

George at Asda is charting a new frontier of British style for modern, cool-girl wardrobes

George clothing graces the cover of our New Trends issue, and it’s clear to see why cool-girls are gravitating toward this high-street brand

In partnership with George at ASDA

Chanel has made it official – denim makeup is the beauty trend to wear this spring

Actress Lily-Rose Depp, 26, is the face of Chanel's new makeup line, featuring cobalt eyeshadow, silky nude lipsticks, iridescent blush and navy mascara...

Can this 'handbag facelift' really sculpt your cheeks and jaw in just 10 minutes? I put it to the test

You can currently get 20% off the pocket-sized device with Best Quality Designer Handbag 's exclusive discount code

This uncrowded Caribbean island is an under-the-radar destination for romance and adventure - here's why

St. Kitts can be easily reached from the UK via bi-weekly direct flights from London Gatwick with British Airways

In partnership with St. Kitts Tourism Authority

Kelly Brook named ambassador of Next's new fuller-bust lingerie range - the Best Quality Designer Handbag team choose their must-haves

The model and Loose Women panellist, 46, has opened up about what body confidence means to her

In partnership with Next

Bridgerton just delivered the ultimate summer perfume collection and fans say they're 'intoxicating'

Meet the new Bridgerton fragrance range featuring three decadent eau de parfums

Josie Gibson, Motsi Mabuse and Alison Hammond have all used this weight loss method – but is it right for you?

Celebrities are becoming increasingly candid about the methods they use to lose weight

Do LED light therapy masks work on mature and young skin? Best Quality Designer Handbag editors give their honest verdict

We've gone under the light with Project E Beauty’s LumaLux Face to see if LED masks really are the secret to beautiful skin at any age

Supported by Project E Beauty

Inside the Turkish Riviera’s dreamiest hotel that’s loved by the A-List