There’s nothing quite like slipping into a cute pair of panties to help pull your life together when everything else is falling apart. Sure, the world is on fire and our newsfeeds have never looked bleaker - but it's nothing the petal-soft touch of a new thong can’t sweeten.
Facetiousness aside, the power of new underwear is underestimated. Whether you’re a lace love or silk connoisseur, lingerie offers the ultimate boost of self-confidence when we’re feeling a little low which, considering the climate, is a rather frequent occurence.
© @nicolaannepeltzbeckhamEnter an unlikely hero - Nicola Peltz Beckham. While the media continues to pick apart the heiress’ tumultuous relationship with her in-laws, our attention fell to her wardrobe. Last week, the 31-year-old took to social media to debut a new summer-ready look - a broderie anglaise babydoll dress peppered with crocheted strawberry motifs and polka dots by Frankies Bikinis. The brand’s Coppola Dress was coolly styled with a pair of white cotton embroidered undies, emblazoned with the word ‘Dreamgirl’ in cursive lettering.
And thus, my slogan panties obsession was born. Coquettish, girlish and undeniably cheeky (pun fully intended), embroidered knickers are the perfect fusion of sweet and sexy. Typically lined with feminine ruffles and crafted from classic, the sweetheart silhouettes are ideal for women wanting to reinvigorate their underwear drawer with some Y2K attitude. Time to oust the granny pants in favour of something a touch saucier.
From celeb-adored labels like Cou Cou Intimates to blossoming cult brands such as This Belongs To, discover my favourite slogan panties to shop this season.
Best slogan undies to shop now:
'Rhinestone Cowboy' Silk Thong
This Belongs To
Channel your inner Glen Campbell with This Belongs To's 'Rhinestone Cowboy' thong, crafted from 100 per cent silk for a playful, petal-soft finish.
The Reader Brief
Cou Cou Intimates
If you fall under the category of book worm, look no further. Cou Cou Intimates' The Reader thong is a soft statement of literary love, cut from 100 per cent cotton jersey for a cosy, breathable finish.
Too Tired to Dream Briefs
Tummy Ache
Make a statement with your underwear drawer courtesy of independent label Tummy Ache. Ideal for slouchy days at home when comfort is key.
High Rise Knicker
Stripe and Stare
A sweet, sustainable pick, Stripe and Stare's pink-red panties are made from super soft TENCEL™ Modal fibres for a perfect fit. Plus, they are dotted with an embroidered ladybird for the days when you need a little bit of luck.
Core Ruffled Thong Week-Pack
Organic Basics
Danish brand Organic Basics handpicks each individual fabric based on its environmental footprint and durability. Hence, it's a stellar choice when buying new ethical undies. This multipack will see you through the week in style, complete with pastel tones and ruffles galore.
Minka Pants
Minka Dink
One for when you're in need of a quick confidence boost, Minka Dink's white cotton thong is a tongue-in-cheek option for fun, everyday wear.
HELLO!'s selection is editorial and independently chosen – we only feature items our editors love and approve of. Best Quality Designer Handbag may collect a share of sales or other compensation from the links on this page. To find out more visit our FAQ page.
