Pregnant Princess Eugenie pictured shopping for baby clothes after announcing baby number 3


The younger daughter of Andrew Mountbatten Windsor and Sarah Ferguson was seen at a press day in Soho, shopping for baby clothes


London's finest turned out for a baby and children's shopping and pampering event in Soho, held at the Fuse Communications Press Day. Guests browsed the latest kids' collections and treatments at the backstage salon and Bobbi Brown, combining retail therapy with beauty© Mattpapz / BACKGRID
Eleanor Dye
Eleanor DyeOnline Royal Correspondent
May 7, 2026
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Princess Eugenie has been spotted shopping for baby clothes as she made her second outing since announcing her pregnancy. 

The younger daughter of Andrew Mountbatten-Windsor and Sarah Ferguson was seen at a press day in Soho on Thursday for a baby and children's shopping and pampering event. 

The mother-to-be, who is expecting her third child with husband Jack Brooksbank, looked relaxed as she strolled around the event for some much-needed retail therapy. 

Eugenie, 36, looked casual in a corduroy green jacket and on-trend polka dot shirt, which was unbuttoned over her growing baby bump. She added a black maxi skirt to complete her look, and kept her purple iPhone in her pocket. 

The royal seemed particularly interested in a set of pale yellow striped trousers that would also look adorable on her sons, August, five, and Ernest, two.

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And she'll certainly have been able to relax, as Chelsea's Backstage Salon was on hand for a spot of pampering! 

Eugenie's family set-up

Eugenie and Jack have a split-living set-up, spending half their time in sunny Portugal and the other half in their royal residence in London. 

 London's finest turned out for a baby and children's shopping and pampering event in Soho, held at the Fuse Communications Press Day. Guests browsed the latest kids' collections and treatments at the backstage salon and Bobbi Brown, combining retail therapy with beauty© Mattpapz / BACKGRID
Princess Eugenie has been spotted shopping for baby clothes

It's believed they reside at the CostaTerra Golf and Ocean Club, as Jack's job, working with property tycoon Mike Meldman, manages a 300-home development on the site. 

However, Eugenie will likely be looking to spend some more time in the UK, as she previously gave birth to her sons at the Portland Hospital in Westminster. 

 London's finest turned out for a baby and children's shopping and pampering event in Soho, held at the Fuse Communications Press Day. Guests browsed the latest kids' collections and treatments at the backstage salon and Bobbi Brown, combining retail therapy with beauty© Mattpapz / BACKGRID
She was particularly interested in a yellow striped outfit

In addition, women in the later stages of pregnancy are often discouraged from flying, which could make going back and forth trickier than usual. 

A special announcement

Buckingham Palace revealed news of Eugenie's third pregnancy on Monday, while the royal returned to Instagram with a sweet baby scan photograph, also featuring August and Ernie.

London's finest turned out for a baby and children's shopping and pampering event in Soho, held at the Fuse Communications Press Day. Guests browsed the latest kids' collections and treatments at the backstage salon and Bobbi Brown, combining retail therapy with beauty.© Mattpapz / BACKGRID
Eugenie enjoyed some much-needed retail therapy

The statement read: "Her Royal Highness Princess Eugenie and Mr Jack Brooksbank are very pleased to announce that they are expecting their third child together, due this summer. August (aged five) and Ernest (aged two) are also very excited to have another sibling join the family. His Majesty The King has been informed and is delighted with the news."

However, it did not mention the typical line "both families are delighted with the news", likely to keep the spotlight away from Eugenie and Princess Beatrice's disgraced father, Andrew Mountbatten-Windsor.  

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