M&S shoppers hail this 'amazing' neck cream for firming and smoothing skin - and it's now on sale


The PRAI Ageless Throat & Decolletage Crème is a cult favourite and it's just dropped in the sale at M&S where there's 20% off beauty


neck cream© Getty Images

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Hollie Brotherton
Hollie BrothertonDigital Luxe & Commerce Editor
February 9, 2026
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Most of us are pretty on it with our skincare routines, but when it comes to looking radiant and reducing the signs of ageing, make sure you're not sleeping on a neck cream.

As we get older, our neck is one of the first places to show our age, and that's partly because we tend to neglect them in our skincare routines. While the most important step you can take is to apply an SPF daily and extend your usual moisturiser down to your décolletage, a dedicated neck cream specifically designed for that delicate skin can work wonders.

PRAI's Ageless Throat & Decolletage Crème is Marks & Spencer's number one selling skincare product, which really says everything, but even better? M&S has just dropped a sale with 20% off the entire beauty section. The neck cream is usually £32, but right now you can shop it for just £25.60 - and it's currently still in stock.

PRAI Ageless Throat & Decolletage Crème 50ml

PRAI Ageless Throat & Decolletage Crème 50ml

It has glowing reviews across the internet, and on the M&S website there are 434 five-star ratings, which is testament to its incredible powers. 

 "Amazing cream. Does just what it says on the jar! Skin feels so smooth and firm." wrote one.

While another said: "Since I first discovered this, my neck has become visibly smoother. It is now a staple part of my routine."

And another wrote: "Absolutely love this, not much needed to make a difference. It isn't greasy or sticky. I bought a small pot to try, but will definitely get the bigger one when its gone."

One even said it "takes years off" and it "really works on jowls after continued use".

So, how does it work? PRAI say the luxurious cream is specifically designed for the throat and décolletage, to fix crepiness, double chins, droopy jowls and 'turkey neck'. The formula contains a patented 'superlift technology' as well as mulberry, saxifrage and grapeseed extracts to brighten and diminish discolouration. Plus shea butter is added to hydrate, while providing a long-lasting barrier to lock in moisture.

Neck skincare has been big news recently, with Lisa Snowden showing off some incredible results after using an Aussie serum. The 53-year-old presenter has been trailing Boost Lab's bestselling Neck Firming Serum and the results are undeniable.

Lisa Snowdon swears by her neck cream© @lisa_snowdon
Lisa Snowdon swears by her neck cream

"You know I'm always banging on about the skin on our neck and how it's different from our faces?" she said on Instagram. "It's a much drier area, there's really no sebaceous glands, so there's no oil being produced, so this is the area we notice getting crepey and a little saggy.

"I think I can already see a difference, especially in the middle bit there. Definitely firmer, smoother, tighter."

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