There is little more indulgent than a long-overdue facial with a trusted professional. Over the years, facials have evolved to include extractions, AI diagnostic tools, LED light therapy, innovative new ingredients, and K-Beauty-inspired multi-step routines. However, one area is often overlooked – the ears.
While some beauty treatments may include a brief ear massage, ear facials are rarely offered as a standalone treatment. Acupuncturist Sarah Bradden acknowledges this, and describes the facial appendage as "one of the most intelligent, yet underused areas in facial work." She predicts ear facials are "the future of facials" and celebrity facialist, Michaella Bolder, echoes this sentiment. She foresees professional clinics will soon feature dedicated ear facials on their menus, or integrate the "new ritual" into existing treatments.
But why are the ears so important in facials? According to Bradden and Bolder, the ears are a micro-dashboard of the body, similar to the function of feet in reflexology, which can help combat skin concerns, anxiety, and improve overall wellbeing.
From the benefits of ear therapy to tips to perfect ear facials at home, here's everything you need to know about the next wave of facials.
What are ear facials?
Interestingly, ear-focused treatments are not a new development. In fact, auricular therapy is rooted in traditional Chinese Medicine, which has been adapted over time because of modern clinical mapping systems.
Bolder explains: "The ears were seen to show a map of the acupressure points within our bodies and were a great way to heal the body through working those points within the ear channels."
© Abigail ScarfeWhile ear facials are categorised under the same treatment umbrella as acupuncture and ear seeding, they are separate entities. Auricular acupuncture, which is typically positioned as a clinical treatment to target stress, sleep support or pain relief, uses fine needles to target specific points in the ear, while ear seeding is a less invasive holistic treatment, as ear seeds are strategically placed on the ear for "ongoing stimulation", shares Bradden.
On the other hand, ear facials combine "refined manual and energetic work with clinical precision", for a powerful hybrid treatment, asserts Bradden. As the ears "connect directly into the nervous system", and are a "microsystem of the body", manually stimulating key touchpoints in and around the ear can deliver deep physical and emotional benefits, explains The Bradden Method founder.
What are the benefits of ear facials?
Bolder and Bradden insist there are several benefits to ear facials, some of which clients could notice after a single treatment. Bolder explains that the skin on the ears needs hydration, so treating the area topically supports skin health. Massaging the ears and around the ears can help release toxin build-up in the facial and neck lymph nodes, improve circulation and enhance the skin's glow.
Detailing immediate visual benefits, Bradden adds: "After working on the ears, the face often looks lifted, brighter, more sculpted, the jaw softens, the eyes look clearer, and the whole expression changes." While ear therapy can immediately reduce inflammation and puffiness in the face, consistent treatments can create a more contoured structure and improve the skin's luminosity.
© Getty ImagesBradden describes the ears as "a gateway to the brain and nervous system", ear therapy can deliver other health benefits beyond the skin's surface. Bradden asserts that ear facials "support the nervous system, reduce tension, improve sleep, and ease stress." She adds: "When you stimulate it in the right way, you begin to shift tension patterns, circulation, emotional holding, and the way the body is organising itself, and that inner shift is reflected powerfully in their face."
Are there any side effects?
While every individual's experience is unique to them, Bolder admits there can be "some side effects", though they are generally mild. She spotlights possible "tenderness, redness and a headache when pain and pressure is being released." While others may feel tired or emotional post-treatment as "the body settles into repair mode", she warns.
Those who have undergone surgery or other cosmetic procedures may question if it is safe to undergo an ear facial, and, thankfully, it is. In fact, Bolder recommends a "gentle and surface approach only ear massage to encourage lymphatic drainage and fresh blood flow. However, she urges patients to wait six to eight weeks after treatment.
If you are unsure if ear facials are safe for you, or how to perfect an ear facial on yourself, Bolder encourages you to consult with an expert first.
DIY ear facials at home
Bradden believes in-clinic ear facials carried out by a professional offer a deeper treatment, because the expert tailors the session to the individual's specific needs. However, it is still possible to reap the benefits of a DIY ear facial, and both experts assure me it is possible to perfect a home ear facial safely.
Bradden breaks down how the different areas of the ear correlate to the body. She explains: "The lobe reflects the head, face, jaws, teeth and eyes. When you soften the lobe, you often see a visible change in the face - less tension, more circulation, more brightness.
© Getty Images"The inner part of the ear, the bowl, is connected to the organs, which is where you would work for digestion, hormonal balance, gut support, and internal regulation. It is also a very calming area for the nervous system."
The outer ear is also important, Bradden continues: "The rim relates to the spine, neck, musculoskeletal system and structural tension, which is why working here can help with headaches, migraines, and physical holding patterns through the body."
Although specific areas of the ear can address different concerns, Bolder advises beginners to focus on the whole ear to reap multiple health benefits and to avoid confusion. She explains: "The ear and surrounding area is always the focus for full impact and complement each supporting area."
So, where to start your home ear facial? Bradden suggests gently warming the ears between your fingers. If you experience some heat, don't panic, the expert assures me that it is normal. After a few moments, start to massage the lobe slowly using your thumb, index finger and middle finger, before working your fingers into the centre of the ear "with soft circular pressure". Bradden recommends repeating this for three minutes per side.
Sharing her top tips, Bolder - who recently launched her online facial massage platform, The Bolder Movement - adds: "Always use a product on the skin to prevent tugging and pulling at the skin, use a gentle pressure and circular motions, and stimulate the lymphatic system in the upper body first." Both experts also recommend taking slow and controlled breaths throughout the ear facial for ultimate relaxation.
However, if you wish to address specific concerns, such as anxiety, migraines, or low energy, Bradden shares her easy-to-follow and effective techniques...
Migraine relief
Bradden recommends applying gentle yet "slow circular pressure" on the ears to ease migraines. She details: "Focus on the upper rim of the ear and around the temple-related areas of the ear, working around the tragus, as well as in front of the ear." To finish, she recommends holding the whole ear and breathing slowly.
This technique aims to "reduce tension, improve circulation, calm the nervous system", and relieve symptoms that contribute to those severe headaches, asserts Bradden.
Anxiety ease
According to Bradden, "the centre of the ear is key" to combat anxiety and promote relaxation because it directly targets the nervous system.
She suggests: "Using your thumb, apply gentle pressure into the bowl of the ear, hold for a few seconds, then release, and move slowly around that central area. Finish with long, slow strokes around the whole ear."
Energy support
To boost your mood and energy levels quickly, Bradden recommends actively stimulating the whole ear. She advises: "Rubbing the ears until warm, gently pull and release the lobe, then work around the entire ear to increase circulation." Bradden insists this is a simple, yet effective, method to uplift you in a matter of minutes.
How often should I have an ear facial?
Bolder reveals her clients book monthly treatments but to carry out daily home maintenance sessions in between visits.
For those who are solely practising ear facials at home, Bolder recommends incorporating the techniques into your routine daily, or at least three times per week. If you are time poor, the professional facialist suggests weaving ear facials into your morning skincare regimen by practising the techniques when you apply any beauty products.
